1st lesson free
Zara's profile, qualifications and contact details have been verified by our experts
Zara
- Rate S$64
- Response 1h
S$64/h
Contact
1st lesson free
Connect with your customers. Learn the secrets of business writing to gain customer interest and loyalty. Professional business writer with years of experience.
Lesson location
- online
About Zara
Zara Altair is a business writer with 10+ years of experience helping companies turn complex ideas into clear, customer-focused copy that converts. As a book coach for professional and thought-leadership titles, she guides authors from concept to polished manuscript with structure, strategy, and accountability. She holds a B.A. and M.A. in English.
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About the lesson
- All levels
- English
All languages in which the lesson is available :
English
Teaching method and techniques
- Customer-first framework: define audience, pain points, desired outcomes, and objections before drafting.
- Message ladder: clarify value proposition, add proof (social proof, metrics, guarantees), and end with a strong, specific call to action.
- Plain-language editing using readability targets and tight verbs; remove jargon and fluff.
- Voice and tone calibration by channel (email, landing page, LinkedIn, proposal) to match reader expectations.
- Story structure for business: problem → solution → success, with clear benefits and next steps.
- Microcopy and UX writing best practices for forms, CTAs, and onboarding.
- Iterative improvement using A/B hypotheses and simple metrics (opens, clicks, conversions).
A typical lesson plan
- Goals and audience snapshot (3–5 minutes): what you sell, to whom, and what action you want.
- Craft focus (10–15 minutes): e.g., headline/subject line, offer clarity, social proof, or objection handling.
- Live rewrite (15–20 minutes): we revise one asset together (email, landing hero, product blurb, or bio).
- Quality check (5 minutes): clarity, credibility, value, action; quick pass with a checklist.
- Next steps (5 minutes): a small assignment, a template, and a measurement plan.
What sets me apart
- I fuse narrative craft with buyer psychology and UX so copy is both engaging and conversion-minded.
- I translate complex principles into simple, reusable templates and checklists.
- Feedback is precise, encouraging, and fast—showing you what to change and why.
- Practical deliverables each session: a sharpened draft, a template, and a metric to track.
Who the lessons are for
- Founders, solopreneurs, and small teams who need clear, persuasive copy.
- Beginner to intermediate marketers and writers leveling up messaging and conversion.
- Use cases: landing pages, email sequences, product pages, LinkedIn profiles, case studies, and proposals.
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Rates
Rate
- S$64
Pack rates
- 5h: S$320
- 10h: S$640
online
- S$64/h
free lessons
This first lesson is free to allow you to get to know your teacher so that they can best meet your needs.
- 1hr
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