Jen
- Rate S$45
- Response 1h
S$45/h
See Marketing tutors
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- Marketing
- Business strategy
- Management and Organization
- Digital Marketing
Experienced CPG and eCommerce marketing leader teaches branding, strategy, and consumer psychology with practical examples
- Marketing
- Business strategy
- Management and Organization
- Digital Marketing
Lesson location
About Jen
I am an experienced marketing director and brand strategist with a strong background in building, scaling, and leading marketing programs across multiple industries, including consumer packaged goods, eCommerce, health and wellness, and professional services. Over the past decade, I’ve managed full-funnel strategies, developed brand positioning frameworks, led product launches, and guided companies through growth phases ranging from early start-up to national retail distribution. My approach blends both strategy and execution. I not only understand the foundational principles of marketing, but I’ve also applied them daily in fast-moving, high-pressure environments where results matter. This combination allows me to teach marketing in a way that is clear, practical, and grounded in real-world experience. Professionally, I’m known for being detail-oriented, analytical, and highly creative. I enjoy making complex topics easy to understand and helping students develop the confidence to think and problem-solve like marketers. My experience spans everything from consumer psychology and storytelling to digital advertising, email automation, social media, branding, market research, and go-to-market planning. Students can expect an instructor who is patient, prepared, and invested in their progress. My goal is to help every learner—whether a beginner, a business owner, or a student pursuing a marketing degree—build strong, transferable skills that they can use immediately and continue to grow throughout their career.
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About the lesson
- Primary
- Secondary
- Adult education
- +2
levels :
Primary
Secondary
Adult education
Masters
Doctorate
- English
All languages in which the lesson is available :
English
My tutoring approach is built on clarity, practicality, and real-world application. I believe marketing is best learned through hands-on examples, live problem-solving, and understanding not just what to do, but why it works. I teach by breaking complex concepts into simple, repeatable frameworks that students can immediately apply to their own projects, coursework, or business ideas.
Teaching Methods & Techniques
I combine structured instruction with interactive, scenario-based learning. Students work through real marketing challenges—brand positioning, ICP definition, messaging, campaign planning, channel selection, funnel design, and analytics—so they finish each lesson with both knowledge and usable skills. My sessions include:
Clear breakdowns of core marketing principles
Step-by-step walkthroughs of campaigns, funnels, and brand frameworks
Live feedback on assignments or real examples
Practical exercises based on the student’s goals or area of study
Templates, frameworks, and examples drawn from actual industry work
My focus is always on transferring skills that last beyond one class.
A Typical Lesson Plan
Most lessons follow a three-part structure tailored to the student:
Concept Foundations
We review the topic (brand strategy, social media, email funnels, CPG marketing, digital strategy, etc.) with simple explanations and clear real-world examples.
Practical Application
We work through a hands-on exercise such as building a persona, outlining a campaign, analyzing messaging, or mapping a customer journey.
Feedback & Next Steps
I give actionable, detailed feedback and assign optional exercises to help reinforce understanding between lessons.
All sessions are customized to the student’s pace, level, and goals.
What Sets Me Apart
I’m not teaching marketing from a textbook. I teach it from experience. As a marketing director and consultant who has worked across CPG, eCommerce, wellness, aesthetics, retail, and early-stage startups, I bring real industry knowledge, real case studies, and real execution strategies. Students learn marketing in the way professionals actually use it—practical, modern, and aligned with today’s trends and platforms.
My students benefit from the same frameworks I use to grow brands, manage launches, and build strategies for clients ranging from small businesses to national companies.
Who These Lessons Are For
My lessons are designed for:
College students or recent graduates studying marketing, business, entrepreneurship, or communications
Professionals looking to advance their career or strengthen their marketing skill set
Entrepreneurs and small business owners who want to understand branding, digital strategy, and customer acquisition
Beginners who want a structured introduction to the fundamentals of marketing
Intermediate learners who want to master strategy, messaging, and execution at a higher level
I adapt each session to the student’s level—from foundational marketing principles to advanced tactical training.
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Rates
Rate
- S$45
Pack rates
- 5h: S$225
- 10h: S$450
online
- S$45/h
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