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Find out more about Will

• Can you tell us about your first experience using a computer?

  My experience started when my uncle gave me an Apple computer as a gift. At that time, my family didn't have enough money to buy one, so having access to a computer as a child was extremely helpful for me. That's when I began exploring the internet and social networks and fell in love with the platform and the possibilities it offered for leveraging a business.

• What is the technological evolution that has marked you most and what will be, in your eyes, a turning point in this field?

  For me, what stood out the most was the evolution of financial processes, such as digital banks, and so on. Payment methods have become so easy, and you don't need to leave your home to buy anything. This enabled me to have the profession I have today. Nowadays, what has become highly relevant to me is the use of Artificial Intelligence. Thanks to it, I am saving a lot of time in assisting with the creation of campaigns and projects, and I believe there is still much to learn from this technology.

• Explain your expertise, your interest in it and, more broadly, its importance in the computer world.

  I specialize in lead generation and converting them into valuable customers. I pursue this through campaigns on Meta and Google, and my interest lies purely in creating options where I can automate everything and track the customer journey from start to finish automatically. I am passionate about automation and enjoy seeing things work this way, allowing me to invest my time in quality of life and spending time with the people I love, and enabling me to travel more.

• Do so-called 'visionaries', such as Bill Gates, Steve Jobs and Mark Zuckerberg inspire you or do you have other role models?

  Elon Musk is currently one of my biggest inspirations, a person who has an incredible vision, and it seems like he lives 200 years ahead of us with the ability to bring amazing ideas to the forefront. I appreciate his idea of wanting to make the world sustainable and not just focusing on money

• Provide a valuable anecdote related to your subject or your days at school.

  "In my school, nothing of what I learned was actually taught in school. School only showed me what I didn't want to do in life. One of the things I enjoyed the most in school was the social dynamics, being able to communicate with people and engage with them successfully."

• What would you say to an uncomfortable person in front of a screen who says that "IT is too complicated"?

  That this person is so old and that the world didn't stop for them, that if they don't update themselves, they'll be left behind. There is no other way, the world evolves very fast, and we need to evolve with it.

• What are your other passions, related or non-related to computers?

  My great passion is traveling, exploring new places, and connecting with people from different countries. I also enjoy practicing acroyoga and slackline. I've been living this lifestyle for 4 years now, and I know there are still many things to explore, which excites me greatly.

• What makes you a Superprof in IT?

  I am a person with a strong passion for traveling and exploring new places, as well as connecting with people from diverse cultures. Alongside my adventurous spirit, I find joy in practicing acroyoga and slackline, activities that bring me both physical and mental balance. Continuously seeking personal growth and new experiences excites me, and I view my computer as my office, enabling me to thrive financially through digital marketing. My ability to apply my knowledge across various countries and communicate effectively with others makes me adaptable and open to new opportunities. Fueled by determination and enthusiasm, I embrace challenges with confidence and optimism.