1st lesson free
Kathleen
- Rate S$38
- Response 1h
S$38/h
Contact
1st lesson free
- Marketing
- Digital Marketing
MBA candidate at Duke University, graduate of University of North Carolina with degrees in Business and Psychology with a minor in Spanish. 7 years experience in the advertising industry working with
- Marketing
- Digital Marketing
Lesson location
About Kathleen
I have worked over 7 years in the advertising industry on both the brand and agency side, working with some of the most recognizable brands in the world. I specialize in creative media planning, solving brand problems with media solutions that involve outside-the-box thinking but drive bottom-line growth.
As an intern at the largest agency holding company in the world, WPP, I was the most junior individual ever to become a part of the global new business acquisition team. Since that time I have worked on some of the world's largest brands, created award-winning work, been a part of the creation of some of the first ever brand podcasts, and consistently driven innovation in the space.
I've worked on the local, national, and global levels. My work includes B2C, B2B, and DTC and spans the CPG, Pharma, QSR, automotive, retail, ecommerce, industrial, SaaS, and wellness industries, to name just a few. Past and current clients include: 3M, Honeywell, Athletic Greens, McDonald's, Toyota, Bayer, Boehringer Ingelheim, EXPRESS, myFICO, Calm, Calendly, NASDAQ, Consolidation Communications, Slack, Rakuten, Truist, Electrolux, Frigidaire, Biolife, RE/MAX, Orangetheory Fitness, Ringcentral, Bloomerang, Sherwin Williams, Dick's Sporting Goods, Verisign, Navistar, Cinch Home Services, Firestone, Deloitte, and more.
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About the lesson
- Primary
- Secondary
- SPM
- +5
levels :
Primary
Secondary
SPM
Form 6
STPM
Adult education
Masters
Doctorate
- English
All languages in which the lesson is available :
English
I have a deep history of training and molding young advertising professionals. I tailor my teaching style to the student's learning style, understanding that not everyone digests information in the same manner. I can also tailor the content to your specific needs; if you have questions related to coursework or your job I am happy to provide support and guidance.
If you'd rather follow my prescribed lesson plans, we'll be covering all things media, including the below:
Media 101
Traditional Media
Digital Media
Ways of Buying Digital Media & Their Pros & Cons
Objectives, Strategies, Tactics, & Metrics
Full Funnel Planning & Measurement
Campaign & Budget Stewardship
Media Analytics & Measurement (MMMs, MTAs, Incremental Testing, Geo-holdout Testing, etc.)
Writing Insights & Storytelling with Data
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Rates
Rate
- S$38
Pack rates
- 5h: S$190
- 10h: S$380
online
- S$38/h
free lessons
This first lesson is free to allow you to get to know your teacher so that they can best meet your needs.
- 1hr
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